The best products to sell online today are information products. And here is why;
- They have huge margins – Information products have high margins simply due to the other factors below but be sure to sell/promote something you stand behind.
- Information products solve a certain problem – People often go online to find products that can solve a certain problem or scratch a particular itch they have. If you can deliver a solution that they can’t find anywhere else, you have an excellent chance of earning the business. Let me say that again, if you can provide a solution that they can’t FIND anywhere else you’re golden. They need to find you and low competition is always better.
- Low overhead or inexpensive costs to ship – Shipping can cost a lot today. Here is where information products shine. In many cases you can offer a free download of the content immediately. Therefore, you should pick a product that is light, non-fragile, and easy to ship like CDs or DVDs if you are going to ship a physical product. I even recommend USB flash drives since they can hold large amounts of data and weight next to nothing. Best case scenario is online digital content that can be delivered instantly.
- Have some connection with the product – If the products are related to your hobby or your passion, it makes it easier for you to sell. I will say however you can always sell other people’s information products.